A hook is an opening statement that grabs the reader’s attention and piques their interest, compelling them to continue reading. A good hook can make the difference between a story that resonates and one that fails to engage.

A laptop on a desk in a home office

Whether it’s a blog post, landing page, or social media ad, the opening lines set the tone for what’s to come and promise an intriguing journey ahead. Here are 60 diverse prompts to inspire captivating beginnings (plus examples to show you how they’re done).

1. Bold Statement: “Most people believe multitasking makes us efficient, but science tells a different story.”

2. Vivid Description: “Imagine standing at the edge of the Grand Canyon as the sun dips below the horizon, painting the sky in hues of orange and pink.”

3. Hypothetical Situation: “What if you could increase your productivity by doing less, not more?”

4. Thought-Provoking Question: “Have you ever considered what life would be like if you had an extra hour every day?”

5. Unexpected Fact or Statistic: “Did you know that 90% of startups fail within the first year?”

6. Quote: “As Mark Twain once said, ‘The secret of getting ahead is getting started.'”

7. Dialogue Snippet: “But I don’t have time to exercise,” she said. “You don’t have time not to,” her trainer replied.

8. Personal Anecdote: “I’ll never forget the first time I spoke in public and the lesson it taught me about overcoming fear.”

9. Rhetorical Question: “Is the customer really always right?”

10. Metaphor or Simile: “A business without a marketing plan is like a ship without a compass, aimlessly drifting in a vast ocean.”

11. Dilemma or Conflict: “You’re faced with a choice: continue as you are and burn out or change your approach and thrive.”

12. Humorous Observation: “They say you should dress for the job you want, so why are pajama sales skyrocketing?”

13. Historical Event: “On December 1, 1955, Rosa Parks refused to give up her seat, sparking a movement that would change America forever.”

14. Poetry Line: “Robert Frost once wrote that taking the road less traveled ‘has made all the difference.'”

15. Character or Setting Description: “Meet Jane, the entrepreneur who started a business from her kitchen table and grew it into an empire.”

16. Controversial Opinion: “Contrary to popular belief, the customer isn’t always king.”

17. Prophecy or Prediction: “Experts predict that by 2030, renewable energy will replace fossil fuels as the primary source of power.”

18. Moment of Discovery: “It wasn’t until I turned off my phone for a day that I discovered just how dependent I had become.”

19. Authoritative Statement: “Leading psychologists agree that mindfulness is the key to maintaining mental health in a busy world.”

20. Compelling Dialogue: “If we don’t act now,” the scientist urged, “we’ll pass the point of no return for climate change.”

21. Challenge a Myth: “You’ve been told breakfast is the most important meal of the day, but what if skipping it could actually improve your health?”

22. Intriguing Scenario: “Picture a world where your groceries are delivered by drones within minutes of ordering.”

23. Contradictory Statement: “To save the environment, we might have to start using more plastic, not less.”

24. Provocative Fact: “Only 2% of people can actually multitask effectively—the rest of us are just fooling ourselves.”

25. Direct Address: “You’re likely sitting down as you read this, and that’s exactly what’s cutting years off your life.”

26. Set the Scene: “The sun was just rising over Silicon Valley as the tech moguls met to discuss the future of the internet.”

27. Unusual Perspective: “Consider the life of a penny. Neglected and underappreciated, yet it holds the story of our economy.”

28. Startling Statistic: “A staggering 70% of digital marketing strategies fail due to one overlooked element.”

29. Imaginary Conversation: “If your website could talk, it would tell you exactly why your visitors aren’t converting.”

30. Flashback Hook: “Ten years ago, social media was a distraction. Today, it’s a business necessity.”

31. Surprising Comparison: “Like a well-oiled machine, your brain needs downtime to run at peak performance.”

32. Intriguing Question: “Why do we ignore the one activity that could make us radically more productive?”

33. Personal Revelation: “It wasn’t until I lost everything that I understood the true value of financial planning.”

34. Shock or Outrage: “I was appalled when I learned how much food we waste every year while millions go hungry.”

35. Narrative Hook: “She walked into the networking event, took a deep breath, and suddenly realized she had been approaching her business all wrong.”

36. Irony or Paradox: “In an age of constant connectivity, loneliness is on the rise. Why?”

37. Future Forecast: “By 2025, your job might be done by an AI. Here’s how to prepare.”

38. Descriptive Imagery: “The aroma of freshly ground coffee beans wafted through the air, signaling the start of a movement beyond the cup.”

39. Call to Adventure: “Join me on a journey to discover the secrets of the world’s most successful entrepreneurs.”

40. Anecdotal Evidence: “A friend of mine doubled her income with one simple mindset shift. Here’s how.”

41. Challenge a Myth: “You’ve been told breakfast is the most important meal of the day, but what if skipping it could actually improve your health?”

42. Intriguing Scenario: “Picture a world where your groceries are delivered by drones within minutes of ordering.”

43. Contradictory Statement: “To save the environment, we might have to start using more plastic, not less.”

44. Provocative Fact: “Only 2% of people can actually multitask effectively—the rest of us are just fooling ourselves.”

45. Direct Address: “You’re likely sitting down as you read this, and that’s exactly what’s cutting years off your life.”

46. Set the Scene: “The sun was just rising over Silicon Valley as the tech moguls met to discuss the future of the internet.”

47. Unusual Perspective: “Consider the life of a penny. Neglected and underappreciated, yet it holds the story of our economy.”

48. Startling Statistic: “A staggering 70% of digital marketing strategies fail due to one overlooked element.”

49. Imaginary Conversation: “If your website could talk, it would tell you exactly why your visitors aren’t converting.”

50. Flashback Hook: “Ten years ago, social media was a distraction. Today, it’s a business necessity.”

51. Surprising Comparison: “Like a well-oiled machine, your brain needs downtime to run at peak performance.”

52. Intriguing Question: “Why do we ignore the one activity that could make us radically more productive?”

53. Personal Revelation: “It wasn’t until I lost everything that I understood the true value of financial planning.”

54. Shock or Outrage: “I was appalled when I learned how much food we waste every year while millions go hungry.”

55. Narrative Hook: “She walked into the networking event, took a deep breath, and suddenly realized she had been approaching her business all wrong.”

56. Irony or Paradox: “In an age of constant connectivity, loneliness is on the rise. Why?”

57. Future Forecast: “By 2025, your job might be done by an AI. Here’s how to prepare.”

58. Descriptive Imagery: “The aroma of freshly ground coffee beans wafted through the air, signaling the start of a movement beyond the cup.”

59. Call to Adventure: “Join me on a journey to discover the secrets of the world’s most successful entrepreneurs.”

60. Anecdotal Evidence: “A friend of mine doubled her income with one simple mindset shift. Here’s how.”

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