Ever wondered if tapping away at the keyboard for a blog is the same as doing it for a freelance writing gig? Well, turns out, they’re as different as lattes and espressos. Freelancing has you churning out assignments for various clients with clear-cut tasks, but with blogging, you’re the boss of your own creative corner in the internet café.

Diving into freelance writing is like hopping on a fast-moving train to pay-town, where you trade words for cash on the dot. On the flip side, blogging’s more of a slow roast, where you’ve got to build an audience before the dollars start rolling in. Think of it this way: Freelance writing‘s about getting those quick wins, while blogging’s playing the long game, setting up shop for the future.

Key Takeaways

  • Freelance writing offers immediate payment for specific assignments.
  • Blogging requires time to grow an audience and generate income.
  • Both career paths require a different approach to work and monetization.

Defining the Terms

When you’re just getting into the world of writing for a living, it’s helpful to distinguish between freelance blogging and freelance writing. Each path offers a unique approach to earning money through the written word.

What Is Freelance Blogging?

Freelance blogging involves writing regular posts for your own blog or someone else’s. You’re often looking to generate passive income – that means you’ll keep earning money from your posts long after they’re published through advertising revenue, affiliate marketing, or selling products. You’ll need a good grasp of search engine optimization (SEO) to attract traffic to the blog. Success in blogging comes from consistently uploading content and engaging with an audience.

What Is Freelance Writing?

Freelance writing, on the other hand, is more about writing content for clients on a contractual basis. This can involve writing articles, web copy, or technical documents. You get paid directly for your work, often per word or per project. The key is to meet clients’ needs within a specified deadline. Unlike bloggers, freelance writers don’t necessarily earn a passive income from their work but might benefit from flexibility in terms of location and schedule. They must manage their time well to balance multiple client demands.

Nature of Work

When we talk about freelance blogging vs. freelance writing, the type of work you’ll be doing can vary greatly.

Content Focus

In Freelance blogging, your work usually aligns with personal insights or company-specific narratives. You’re likely to create posts that engage an audience on a regular basis, revolving around specific topics or industry trends.

For Freelance Writing, you tackle a broader spectrum of formats such as articles, white papers, or e-books, focusing on providing in-depth information or analysis. Here, businesses might need your expertise on a particular subject or require technical writing that explains complex concepts.

Tone and Style

Your tone in blogging tends to be informal and engaging. You’re chatting with your reader, using a relaxed and approachable style. Think of it like you’re talking to a friend about something you both find super interesting.

On the other hand, freelance writing often demands a formal style. You might have to adapt to the specific voice of a brand or stick to a professional tone if you’re conveying research or data. Depending on the project, you may need to swap your conversational hat for a more structured and precise one.

Getting Started

Considering freelance writing or blogging begins with knowing what you’re good at and finding where those skills fit best in the market.

Skills Required

Freelance Writing:

Freelance Blogging:

  • Creativity and Personal Voice: Here, your unique voice and style are your trademarks.
  • SEO Basics: Understanding search engine optimization can help your blog posts rank well and attract readers.

Finding Opportunities

Freelance Writing:

  • Job Boards: Websites like Freelance Writers Can Earn often list various freelance writing jobs.
  • Networking: Join writing groups or forums to connect with potential clients.

Freelance Blogging:

  • Starting Your Blog: Select a platform that fits your style, like those that allow you to Make Your Own Beautiful Blog.
  • Guest Posts: Write guest blog posts to increase your visibility and establish credibility in the blogging community.

Work Process

In freelance writing and blogging, your approach to the work process can greatly affect your output and productivity.

Research and Ideation

For freelance writing, research is often guided by specific client requests and the need to resonate with their target audience. You need to dive into background information, statistics, and sometimes interview experts to meet the project’s requirements. In blogging, research is more self-directed, focusing on finding gaps in content, understanding what your audience wants to read about, and ideation to keep topics fresh and engaging.

Writing and Editing

As a freelance writer, you transition from research to writing drafts that adhere to client guidelines. Editing is a critical step, where you tighten your prose, polish the text, and sometimes revise based on feedback. Bloggers, on the other hand, often have a more personal style. Your editing might focus more on voice and less on strict style guides, allowing for a touch of personality in the posts.


Publishing as a freelancer writer generally means submitting your piece to the client, who will then take care of the rest. You don’t really see the publishing process. For bloggers, publishing is more hands-on. You’ll be formatting the post, selecting images, and optimizing for SEO yourself. It’s your responsibility to make sure the post looks good and is ready to attract and engage visitors on your site.

Client Interaction

When you start freelance writing or blogging, you’re going to interact with a range of clients, each with their own preferences and ways of communication. Let’s explore what this means exactly.

Types of Clients

In freelance writing, your clients typically consist of publications, businesses, or individual entrepreneurs looking for diverse content such as articles, whitepapers, or reports. They may have specific content strategies in place, aiming for a writer who can adapt to their tone and style. On the other hand, when blogging, your clients might be businesses or individuals in need of a stronger personal voice or consistent content for their blogs. Sometimes, they’re bloggers themselves seeking guest posts.

Communication and Feedback

You’ll find communication and feedback styles can vary greatly. Freelance writers often receive detailed briefs outlining the client’s requirements and might go through a couple of rounds of edits based on structured feedback. As a blogger, the interaction might be less formal, with clients giving you more creative freedom but still expecting you to capture the essence of their brand or personal blog’s voice. Feedback can come in different forms, from comments on a shared document to casual emails or messages.

  • Communication Tools:

    • Email
    • Project management platforms (e.g., Trello, Asana)
    • Instant messaging apps (e.g., Slack, WhatsApp)
    • Video conferencing (e.g., Zoom, Skype)
  • Feedback Types:

    • Inline comments on documents
    • Revision requests with specific adjustments
    • Overall impressions and suggestions

In both worlds, your ability to interact effectively with clients and interpret their feedback is vital to your success and their satisfaction.


The way you make money can be quite different between the two. Let’s get into the details of how these payment models work and what you might expect in terms of earnings.

Payment Models

In freelance writing, you typically get paid per project or per word. This can be a flat fee for a specific piece of content or an hourly rate. Clients might need diverse writing services like ghostwriting books, SEO writing, web content, or even video scripts.

  • Per Project: A fixed amount for a completed article or project.
  • Per Word: A set rate for every word written.
  • Hourly Rate: Payment based on the time spent on writing tasks.

Freelance blogging could have similar payment structures, but it often includes additional revenue streams, including:

  • Ad Revenue: Earnings from ads placed on your blog.
  • Affiliate Marketing: Commissions from products/services sold through your blog links.
  • Sponsored Content: Pay from brands to write posts about their products.

Earning Potential

Your income in freelance writing can vary widely. Some writers start with lower rates to build their portfolio and may later charge premium rates for specialized expertise. If you’re talented in SEO writing or technical topics, you might command higher fees sooner.

Freelance blogging earning potential can take time to develop since it’s often tied to the growth of your blog’s audience. You can make money from sponsored content once you’ve established a solid readership, but this can fluctuate based on your blog’s popularity and niche focus.

Career Development

In the dynamic field of writing, you can shape your career uniquely, whether you choose freelance writing or blogging. Each path offers distinct opportunities to build a personal brand and achieve professional growth.

Building a Brand

When you start freelance blogging, you’re also laying the foundation for your personal brand. Every blog post with your name adds to a portfolio that showcases your style, expertise, and values. This can lead to a strong online presence and recognition in your niche. In contrast, freelance writing often involves creating content for other people’s platforms, which may not always be associated with your name. However, you can leverage the variety of content you create to display versatility and breadth of knowledge in your field.

Professional Growth

Professional growth as a freelance writer can come from diversifying the topics you cover and the types of clients you work with. You’re likely to expand your skill set with each new project, from white papers and technical documents to marketing copy and feature articles. Freelance blogging can propel your growth through the audience you build. Readers can become clients if they’re impressed with your insights and ideas. Plus, successful blogs may open doors to other revenue streams such as sponsored content, speaking engagements, or book deals.

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Start Making Real Money As a Freelance Writer

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